Your fleet is one of the most visible parts of your branding efforts. It is different from most other branding activities that take place, in-house or via ATL (above the line) and BTL (below the line) channels. In fact, fleet branding is always one of the first things people notice when they see your brand.
All great branding efforts and strategies involve creating top-of-the-mind recall amongst the members of the target audience. However, a barely visible brand covered in layers of dirt and grime would give a very negative impression.
Creating a Vibrant and Positive Image
From the consumer point of view, if a company cannot take care of its fleet, it would hardly be expected to take care of its products or customers.
On the other hand, a neat and clean fleet in showroom condition would create a very positive image in the minds of the target audience. It would be a proud representation of the company and showcase how it takes care of everything that represents its brand.
This would induce confidence not just among actual customers, but also people looking for similar products and services. Ultimately, it would also encourage and motivate potential buyers to step into the marketing funnel.
Attract Better Human Resources
Experienced and skilled drivers are the lifeblood of every successful fleet operation. Conversely, novice drivers without the necessary experience and temperament to handle fleet vehicles can cause a lot of damage. A dirty and grimy fleet is liable to attract the latter far more than the former. It will also lead to a high turnover rate. In the long run, it would mean steep learning curves, more accidents, and less productivity.
However, good drivers would always want to work for companies that take care of their fleet vehicles. Few people would want to start their day by cleaning the mirrors, windshield, and cabin of their vehicle. Moreover, a company that takes care of its equipment would also take care of its human talent pool.
More Vehicles on the Roads
A dirty and grimy vehicle would hide many issues that might be overlooked by the mechanics and technicians at the workshop. Engine bays full of grease and grime would hide any telltale problems during an inspection. This would increase the chance of the vehicle being stranded on the road. Apart from towing costs and shipment delays, it would mean one less vehicle in the field. This will increase repair costs and put an additional burden on the vehicles that are already in service.
Faster Depreciation
Dirty vehicles with rusty exteriors and dull paint jobs depreciate faster than ones that look and behave as if they are good as new.
Sparkle Wash York’s team of skilled and trained fleet-washing technicians can clean your entire fleet in no time at all. Just call us today for a demo wash and see how well we handle all your fleet washing in York County, PA, needs.
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